Design Within Reach Elevating Modern Accessibility

Design Within Reach Elevating Modern Accessibility
Discover the world of Design Within Reach (DWR) and how it makes modern design accessible. Explore high-quality materials, customization options, and sustainability practices.

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Design Within Reach: Elevating Modern Design Accessibility


Introduction: Making Modern Design Accessible with Design Within Reach (DWR)

When it comes to modern furniture, many people believe that you need to be a millionaire to afford it. But that’s where Design Within Reach (DWR) comes in. Founded in 1998 with a mission to make modern design accessible, DWR has become the go-to place for contemporary furniture and accessories.

The Brief History of Design Within Reach

Founded by Rob Forbes in San Francisco, DWR started as a catalog company offering authentic modern designer furniture. What set them apart was their unique approach to pricing.

Instead of marking up designer pieces by hundreds or thousands of dollars like traditional retailers, DWR chose to price items at a more reasonable rate – within reach of more people. The brand quickly gained momentum, and soon they opened brick-and-mortar stores across the United States.

Making Modern Design Accessible

DWR’s mission is simple: make modern design accessible to everyone who loves it. They believe that good design should be available and affordable for all households. To achieve this goal, they work closely with top designers and manufacturers around the world to curate an extensive range of contemporary furniture pieces that are functional, stylish, and affordable.

DWR is not just about selling expensive designer pieces; they’re about making beautiful design accessible for everyone – without compromising on quality or materials used. In the next sections of this article, we’ll explore how DWR achieves its mission through its focus on materials and construction quality, sustainability practices in manufacturing processes, customization options available for customers seeking bespoke designs as well as some rarely known small details that make interactions with DWR special!

High Level Overview

DWR is a mecca for lovers of mid-century modern and contemporary design. Founded in 1998 by Rob Forbes, the company’s mission has been to make high-quality, modern furniture accessible to everyone. DWR partners with renowned designers and brands to offer customers unique pieces that are both functional and beautiful.

One of the things that sets DWR apart from other furniture stores is its focus on mid-century modern design. This style, which originated in the middle of the 20th century, is characterized by clean lines, organic shapes, and a minimalist aesthetic.

Many of DWR’s pieces are inspired by iconic mid-century designs from luminaries like Charles and Ray Eames, George Nelson, and Isamu Noguchi. But DWR doesn’t just stop with mid-century designs – they also feature contemporary pieces from some of today’s most innovative designers.

Collaborations with brands like Muuto, Kartell, and Herman Miller allow DWR to offer a diverse range of styles that appeal to a variety of tastes. In addition to their partnerships with designers and brands, DWR has showrooms across the United States where customers can see their products up-close.

The showrooms are designed with an emphasis on functionality so that customers can experience the furniture as it would be used in a home setting. And for those who prefer shopping online or live too far from a showroom location, DWR offers an easy-to-use website where customers can browse products from the comfort of their own homes.

Materials and Construction

Design Within Reach is renowned for its emphasis on high-quality materials and construction. The company uses solid wood, leather, and metal to create furniture pieces that are not only beautiful but also durable enough to withstand the test of time.

Each piece undergoes rigorous testing to ensure that it meets the brand’s high standards. The focus on craftsmanship and attention to detail is evident in every aspect of DWR’s furniture design process.

From the selection of raw materials to the final assembly, each step is carefully executed with precision and care. The result is a collection of furniture pieces that are both functional and stylish, boasting clean lines, elegant curves, and timeless appeal.


As a company that cares about the environment, Design Within Reach is committed to sustainable practices in manufacturing. The brand takes great care in sourcing eco-friendly materials from responsible suppliers who share their vision for a greener world. DWR’s commitment to sustainability goes beyond just the use of eco-friendly materials.

The company also implements energy-saving measures in its production facilities to reduce its carbon footprint. In addition, DWR has partnered with organizations such as the Sustainable Furnishings Council to promote sustainable practices within the furniture industry.

Elevating Modern Design Accessibility Within Reach

Customization Options

Design Within Reach offers a wide range of customization options for customers looking to create unique furniture pieces tailored specifically to their needs. With various finishes, fabrics, and colors available for selection, customers can choose from an extensive range of options when designing their perfect piece.

In addition to customization options available online or in-store directly from DWR designers; there are plenty of opportunities for collaboration with customers who want bespoke designs created just for them by artists or other skilled furniture makers outside of DWR–or even DWR consumers themselves! The possibilities are endless when it comes to creating custom-made furniture pieces that reflect your unique style while still maintaining DWR’s high standards of quality and craftsmanship.

Rarely Known Small Details: Design Library

Design Within Reach offers a plethora of resources to customers beyond just the furniture they sell. One such resource is their design library, which houses an extensive collection of design books in every showroom.

Customers are welcome to browse through the books, which cover topics ranging from mid-century modern to contemporary design, and everything in between. The design library is an excellent resource for customers who want to learn more about the background and history of various furniture designs, materials, and designers.

The knowledgeable staff at DWR showrooms are also available to offer guidance on any questions customers may have about the books or specific pieces of furniture. Overall, the design library is a unique offering that sets DWR apart from other furniture retailers.

White Glove Delivery Service

Design Within Reach’s commitment to quality extends beyond just their products; it also includes their delivery service. The white glove delivery service offered by DWR includes in-home delivery, assembly of furniture pieces, and removal of all packaging materials.

This ensures that customers can enjoy their new pieces without any hassle or mess left behind. The white glove delivery service is especially useful for larger pieces of furniture like sofas or beds that may be difficult for customers to assemble themselves.

The professional installation ensures that each piece is put together correctly and securely in a customer’s home. Additionally, by removing all packaging materials from the customer’s home after delivery, DWR helps reduce waste and keep homes clutter-free.

Trade Program

Interior designers and architects can enjoy exclusive discounts and services through Design Within Reach’s trade program. Members receive special discounts on purchases made through DWR as well as access to personalized assistance from dedicated account managers who can provide expert guidance on product selection, customization options, trade orders and more.

The trade program also offers additional benefits such as free swatches/samples shipped directly to customers, special financing options, and exclusive previews of new product launches. By partnering with DWR through their trade program, interior designers and architects can create beautiful and functional spaces for their clients while also enjoying the convenience of working with a trusted supplier.


Design Within Reach has established itself as a company that strives to make modern design accessible to everyone. Through their focus on mid-century modern and contemporary designs, collaborations with renowned designers and brands, and showrooms across the United States and online store, DWR has made it possible for customers to find the perfect piece of furniture for their homes. DWR’s commitment to high-quality materials such as solid wood, leather, and metal is evident in each product they offer.

They pride themselves on craftsmanship and attention to detail when it comes to construction. Additionally, their dedication to sustainability is reflected in their use of eco-friendly materials and sustainable practices in manufacturing.

One unique aspect of DWR is their customization options. Customers can personalize furniture pieces with various finishes, fabrics, and colors.

DWR also collaborates with customers to create bespoke designs for those searching for something truly one-of-a-kind. DWR’s Design Library is another service that sets them apart from other furniture companies.

Customers have access to a vast collection of design books while browsing showrooms. Furthermore, they offer a White Glove Delivery Service providing an in-home delivery service that includes assembly and removal of packaging materials.

DWR’s Trade Program offers exclusive discounts and services for interior designers, architects, and other trade professionals interested in working with them. Overall, Design Within Reach’s focus on accessibility, quality materials, sustainable practices in manufacturing processes coupled with customization options make it an excellent choice for anyone looking for well-designed furniture pieces that will stand the test of time.

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